The YA genre isn't dead. It's digital

The YA genre isn't dead. It's digital Mashable We're using cookies to improve your experience. Click Here to find out more. Mashable Mashable Asia Mashable Australia Mashable France Mashable India Mashable UK Sign in Like Follow Mashable see more  > Search Videos Social Media Tech Business Entertainment World Lifestyle Watercooler Shop More Channels Videos Social Media Tech Business Entertainment World Lifestyle Watercooler Shop Company About Us Licensing & Reprints Archive Mashable Careers Contact Contact Us Submit News Advertise Advertise Legal Privacy Policy Terms of Use Cookie Policy Copyright Policy Apps iPhone / iPad Android Resources Subscriptions Sites Mashable Shop Job Board Social Good Summit Entertainment Like Follow Follow The YA genre isn't dead. It's digital 560 Shares Share Tweet Share What's This? Image: mashable composite/amazon/Goodreads By Saba Hamedy 2016-03-24 19:00:18 UTC Analysis LOS ANGELES — Who says YA adaptions are dead? Oh right, everyone who saw — or rather, didn't see — The Divergent Series: Allegiant in theaters last weekend.  But sorry haters: The YA trend is far from over. Even if studios are struggling to attract audiences for these types of films, the young adult book genre will live on — if not in theaters, than certainly in the digital space. There are already a handful of YA-to-digital projects in the works (including Lauren Oliver's Before I Fall and Replica from Awesomeness Films ). And more digital studios are doubling down their efforts to take popular books and turn them into series or movies for young consumers: This week alone, two digital companies made announcements regarding new slates with YA projects on deck. SEE ALSO: 'Divergent' had a really lousy weekend at the box office Canvas Media Studios said this week that it's teaming up New Leaf Literary & Media, Inc., the company known for producing Lionsgate's Divergent series.  Gunpowder & Sky , a new digital-first studio backed by Otter Media, Viacom alum Van Toffler and former Endemol exec Floris Bauer, announced Tuesday that its next film will be a film adaptation of YA zombie novel Eat, Brains, Love. Canvas has optioned four properties for this new venture: Losing It series by Cora Carmack, The Nightmare Affair series by Mindee Arnett, Thicker Than Water by Kelly Fiore, and Between The Devil and The Deep Blue Sea and its sequel Between the Spark and the Burn by April Genevieve Tucholke. "Because the Internet skews young, doing shows with a protagonist in that 16-to-25 range makes a lot of sense for us," Bernie Su, the co-founder of Canvas Media Studios, told Mashable.  Su said it's a perfect time to bring more YA to the digital space because the genre itself has evolved. "Realistic, present-day YA doesn't necessarily fit in mass cinemas anymore," Su added. "It's so niche — but the Internet is where niche was born. So it makes a lot of sense to me to take a niche yet passionate group, like the YA audience, and present content to them on a platform they are more accustomed to." Toffler, who has been behind popular teen-geared projects including Napoleon Dynamite, Jersey Shore and other MTV properties —  echoed the significance of catering to the demo. "YA is popular and will last because of the stories," he told Mashable in an email interview. "There is strong narrative that appeal to both men and women, there are novel storylines and taboo subjects — all of which are appealing, particularly when combined with an active imagination." Not to mention, young adult consumption of video on digital, on-demand platforms is skyrocketing.  "The numbers are growing in double digits each year," Toffler added. "While consumption of video on traditional platforms — theaters and linear TV — are declining among the connected generation." Going where the audience is It's a smart move for creatives and companies to marry digital and the young adult genre, especially given that YA fans are so invested in digital. Part of their interest can be attributed to John Green, author of bestselling teen tear-jerker Fault in Our Stars and one half of the YouTube duo Vlogbrothers . Green and his brother Hank, whose joint channel has 2.7 million subscribers , are arguably two of the biggest YouTube celebrities. They founded VidCon , the annual three-day conference in Anaheim, and have since built a cult following on social media.  When John Green's book became a movie — starring Shailene Woodley and Ansel Elgort — the trailer broke records on YouTube.  The modestly budgeted Fox film (it cost about $14 million to make) ended up racking up more than $300 million at the worldwide box office, making it one of the top releases of 2014 . Now, Green — whose Paper Towns also became a movie —  is considered one of the most popular young adult writers in the country and perhaps the most notable crossover YouTube celeb. His popularity suggests online video consumers love both the YA genre and YouTube