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A big change could be coming to your Instagram feed

A big change could be coming to your Instagram feed Mashable We're using cookies to improve your experience. Click Here to find out more. Mashable Mashable Asia Mashable Australia Mashable France Mashable India Mashable UK Sign in Like Follow Mashable see more  > Search Videos Social Media Tech Business Entertainment World Lifestyle Watercooler Shop More Channels Videos Social Media Tech Business Entertainment World Lifestyle Watercooler Shop Company About Us Licensing & Reprints Archive Mashable Careers Contact Contact Us Submit News Advertise Advertise Legal Privacy Policy Terms of Use Cookie Policy Copyright Policy Apps iPhone / iPad Android Resources Subscriptions Sites Mashable Shop Job Board Social Good Summit Tech Like Follow Follow A big change could be coming to your Instagram feed 4.9k Shares Share Tweet Share What's This? Image: Raymond Wong/Mashable By Christina Warren 2016-03-15 21:35:20 UTC Instagram users, you might want to sit down. Instagram may soon be messing with your timeline, showing photos not based on chronological order, but based on popularity and other social signals. In other words, your Instagram could soon be curated in a way similar to Facebook's News Feed. The move, which comes about a month after Twitter started new timeline experiments , was first reported by The New York Times . See also: Your food might actually taste better if you Instagram it first, research confirms With a userbase of almost 400 million users, Instagram has remained one of the few social networks that shows content in a strictly chronological manner. With the exception of sponsored posts — which are interspersed in your feed based on various cues — what you see in Instagram is reflective of the now. The Times reports that Instagram is going to start testing a change to that system, using algorithms to help determine what you need to see when you open up the app. What you see first could be determined by your interaction history with a user, the time of day and the popularity of the photo. In the Times report, Instagram co-founder CEO Kevin Systrom said that users miss about 70% of the posts in their feeds and that "this is about is making sure that the 30% you see is the best 30% possible." Still, we can imagine that users won't necessarily love the fact that they no longer control the order in which they are shown photos. Facebook faced backlash for its algorithmic take on the News Feed back in 2009 and Twitter has faced backlash for its attempts to switch-up its Timeline in recent months. In the case of Facebook, users ended up relenting and accepting the new reality (as users almost always do when Facebook makes a sudden change). Instagram's other co-founder, CTO Mike Krieger, told The Times that the change to Instagram might not be as big of a deal to users because its feed is made up of photos and users often follow people from all over the world. How would you feel about Instagram switching to an algorithmic feed?— Mashable Tech (@mashabletech) March 15, 2016 Even though change is coming, don't freak out too much quite yet. Systrom told The Times that the rollout will take time and that proper testing will go into perfecting the experience. "It's not like people will wake up tomorrow and have a different Instagram," he said. That's a good thing. Still, just the announcement of this kind of change is sure to spark reactions. Tell us what you think in the comments. BONUS: Why Instagram is the No. 1 iPhone app of all time Topics: Apps and Software , instagram , Mobile , Tech About Us Jobs Advertise Subscribe Privacy Terms Mashable is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. ©2005-2017 Mashable, Inc. Reproduction without explicit permission is prohibited. All Rights Reserved. Designed in collaboration with Code & Theory